Amazon & Etsy product image requirements (2026 guide).
The current image rules for the two platforms most independent fashion sellers touch. Prepared for the 2026 versions of each policy.
Amazon: main image rules
Pure white background (RGB 255,255,255). Product fills at least 85% of the frame. No text, logos, watermarks, or borders. Minimum 1000px on the longest side to enable zoom. 1600px is the recommended sweet spot.
Amazon: secondary image freedom
Slots 2–8 allow lifestyle, on-model, size charts, infographics, and comparison images. On-model images in slots 2–4 are the highest-leverage change most apparel listings can make.
Etsy: current listing rules
Minimum 2000px on the shortest side. Square is recommended. Up to 10 images per listing. Etsy's Seller Handbook explicitly recommends using slot 2 or 3 for a lifestyle or on-model shot.
The universal export
2048×2048 square JPG or PNG. That single file satisfies both platforms and leaves you room to crop for other channels.
FAQ
Can I use the same on-model image across Amazon and Etsy?
Yes, as long as it accurately shows the item you're selling. Looknish outputs are 2048px HD by default and clear both platforms in a single export.
Related
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