E-commerce image requirements (2026)
Each major e-commerce platform has its own product image rules. Getting them wrong means suppressed listings, blurry zoom, or rejected uploads. Here's the current guidance for the four platforms that account for the majority of independent fashion sellers.
Amazon
Main image: pure white background (RGB 255,255,255), product fills 85% of frame, no text or logos, minimum 1000px for zoom. Recommended 1600px. Up to 8 additional images with lifestyle and on-model freedom.
Shopify
Recommended 2048×2048 square. Supports up to 4472×4472. Under 20MB per file. First image is the featured product image; subsequent images build the gallery.
Etsy
Minimum 2000px on the shortest side. Square recommended. Up to 10 images per listing. First image is the primary; Etsy strongly recommends using slots 2–3 for lifestyle or on-model.
eBay
Minimum 500px on the longest side; 1600px recommended for zoom. Up to 24 photos per listing. eBay's Fashion vertical explicitly rewards multi-angle and on-model images.
FAQ
What image size fits everywhere?
2048×2048 square, JPG or PNG. That meets Amazon, Shopify, Etsy, and eBay all at once with room to crop.
Does Looknish export at these sizes?
Yes. HD is 2048px on the long edge. 4K exports (on paid plans) are 4096px, useful for zoom-heavy fashion listings.
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