What is a packshot?
A packshot is a clean, isolated product photograph, usually on a white or neutral background, used as the primary product image in a catalog or e-commerce listing. It's what most people mean when they say 'product photo'.
The role of the packshot
The packshot is the trust image. It shows the product clearly, in true color, without distraction. Amazon requires a white-background packshot as the main image on every listing. Most e-commerce platforms treat it the same way.
Packshot vs. lifestyle vs. on-model
Packshot = product only, clean background. Lifestyle = product in context (on a chair, on a table, in a room). On-model = product worn by a person. Modern listings usually combine all three: packshot as slot 1, on-model as slot 2, lifestyle as slot 3.
AI-generated packshots
AI can generate packshots two ways: clean up an existing rough shot (flat-lay cleanup) or generate a fresh packshot look from a garment photo. Looknish's flat-lay-cleanup tool handles the first; the product-to-model tool with a white background preset handles the second.
FAQ
What's the difference between packshot and product photography?
Packshot is a type of product photography, specifically the clean, isolated shot on a plain background. Product photography is the broader category that also includes lifestyle and on-model.
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